Measuring ROI Masterclass | Marketing and PR

December 8, 2022
11:00 am - 12:00 pm Europe/London

Measuring and attributing ROI is what every company and marketing team aims to do successfully, yet it comes with its fair share of challenges. 

In this session we shall take a deep dive into:

  • Marketing ROI  
    • How to drive data-driven decision making 
    • Balancing your marketing budget resourcefully and using ROI to streamline your marketing budget   
    • Making omnichannel less overwhelming 
    • Creating future-focused teams with ROI in mind 
    • Ensuring you have the right martech foundations to measure successfully 
  • PR ROI
    • Common challenges in PR measurement
    • Key takeaways from Muck Rack’s State of PR Measurement survey (what metrics matter most, reporting trends)
    • Why ROI is important and best practices for measuring it
    • Priorities to inform your 2023 plans

To RSVP click…

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