The B2B Buying Journey

March 23, 2023
3:00 pm - 4:00 pm UTC

23 March, 3pm GMT, 4pm CET, 10am ET

The B2B buying process has changed, has your sales strategy?

During this session we will explore how the process has changed and new techniques that can be used to support closing your sales.


Alex Abbott

With a sales career spanning 30 years, 22 of which in B2B tech and services, Alex prides himself on providing a combination of human and insight-led approach to lead generation and business growth.  Now, running a small B2B sales consulting boutique, Alex and his team provide modern business development and enablement services.  When Alex isn’t running his business spending time with his family which includes 6 Miniature Dachshunds. He can be found on LinkedIn, Twitter @Alex_Supero or Guild. 

Jordan Abbott

Jordan worked in various telesales and field sales roles before joining the world of B2B sales, during this time he has worked with various Martech/SalesTech. For the first 2 years, he tried the traditional approach of cold calling, emailing, and omnichannel prospecting, none of which worked.  Today he is securing 10 new calls per week (average over 7 weeks) combining a strategic focused account approach alongside a volume-based targeting approach while applying the social selling methodology! 

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