Marketing Leaders Circle Expands into Other Job Functions and Launches The Circle Society

London, July 12 2022: Following on from the successful launch of Marketing Leaders Circle in 2020, The Circle Society launched today. This new organisation has been launched to provide a ground-breaking community for other industry job roles across leadership, sales, HR, finance, and operations

The Circle Society will be the parent company for the Marketing Leaders Circle and Lisa Collins, formerly of IABM, has been appointed Managing Director.

This global landmark digital and in-person community, platform and network is for anyone working in the media technology and services, AV, TV/film production, post production and distribution, pro-audio and VFX. 

The Circle Society will provide:

  • An effective and trusted way to engage peer to peer within the media and entertainment industry to grow together, support each other, thrive and collaborate 
  • For companies and individuals, from entrants to board level, across all functions including marketing, sales, HR, finance, leadership and operations
  • A unique, trusted and confidential platform to share challenges and exploit opportunities

Founded by Sadie Groom, CEO of Bubble Agency, The Circle Society will offer its members a range of benefits including:

Engage – Coffee Circles, networking, access to the Community app, Circle Hospitality Events

Grow – Mentoring and coaching, career development, knowledge resources and skills training and monthly Circle Talks (online)

Thrive – Power Book, NED Leadership Programme, Investor Programme and Personality of The Year Awards

Collaborate – Influence industry change (lobbying), Annual Circle Summit and accreditation

“As we have found with MLC, there are plenty of other groups/associations for the technical roles in the media and entertainment sector but none that cater for the all-important business function roles,” says Lisa Collins, Managing Director, The Circle Society. “By creating The Circle Society we will give a home to these crucial individuals providing them with a place to educate, connect and collaborate in a time when there is much change taking place.”

The founding patrons of Marketing Leaders Circle and now The Circle Society are AVIXA, DPP and IABM and they have commented:

Dan Goldstein, Chief Marketing Officer, AVIXA: “Since joining the Advisory Board of the Marketing Leaders Circle 18 months ago, I have found the peer-to-peer discussions to be invaluable. AVIXA is delighted to have been a Founding Patron and I personally can’t wait to see how The Circle Society evolves to perform a similar role for other job functions within our industry.”

Mark Harrison, CEO, DPP: “There is no longer any playbook for how to build a successful company within the media industry – or for how to build a successful career. And that means the need for peer to peer learning and exchange has never been greater. The Circle Society is a brilliantly timed response to that need. It has the full support of the DPP and we’re very much looking forward to working together.”

“Creating a forum for separate disciplines to meet, discuss and develop ideas is a fantastic initiative. We have seen this concept successfully launched with the Marketing Leaders Circle and The Circle Society is the logical next stage of development. We at IABM are totally supportive of this initiative and are committed to putting our weight and global presence behind this.”

Membership is open to organisations and individuals working in media technology and services, AV, TV/film production, post production and distribution, pro-audio and VFX.  We also extend a warm welcome to other organisations supplying into this space under our ARC membership category.


For more information contact:

Lisa Collins, Managing Director, The Circle Society

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