How to Demonstrate the Value of the Marketing Team Internally

March 15, 2023
4:00 pm - 5:00 pm UTC

During this panel session we will hear from a number of marketing experts as they share their tips, tools and advice on how to demonstrate the value of the work the marketing team delivers brings back to the organisation.


Emmanuel Obadia, Executive Coach & Mentor
With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry.
Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About me for additional details
My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”

Nick Gowens, Transformative Business Coach
Nick Gowens is an experienced Executive Board Director, Strategic Advisor, Business Coach and Consultant, with over thirty years of achievement in the analytics, retail, real estate, leisure and food services industries across Europe, the Middle East and Africa.
Nick is a Certified Business Coach and holds a BA with Combined Honours History & Politics– University of Exeter, MCIM – Chartered Institute of Marketing. He is a Member of The Market Research Society (MRS), Institute of Directors (IoD) , Chartered Institute of Marketing, International Council of Shopping Centres (ICSC) and The Middle East Council of Shopping Centres (MECSC).

Jeremy Kent
I have enjoyed working for advertising agencies in New York, London and Sydney across a wide variety of brands, media and sports bodies.
My first role was with New York agency, EBW Advertising, starting on the Van Cleef & Arpels and NFL accounts. By the late-90s, I was privileged to be in Formula 1, serving as marketing director with Pacific Grand Prix. Upon returning to agency life, with Key Communications, I established a new integrated media division that delivered pioneering TV and digital marketing solutions for global clients. Early new business wins included F1’s Team Lotus and the WRC’s Prodrive alongside Nestlé and Campbell Distillers. I now trade as Loud House, providing strategic planning and marketing consultancy.

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