When is the time to rebrand or refresh your brand?

April 4, 2023
4:00 pm - 5:00 pm UTC

We will share a number of industry case studies from companies recently embarking on a rebrand or a brand refresh. We will hear why they made the decision to take this approach, the steps they took and the results they are now seeing.


Margot Ouali, Marketing Manager at Appear
Margot Ouali began her career in the media industry when she joined Appear in 2019. She is currently a marketing manager supporting Appear’s international brand growth and development. Prior to that, she worked within the automotive industry in the customer marketing function. Originally from the Loire Valley in France, with a background in international business, Margot moved to Norway in 2016 to complete her Master’s in Management at the Norwegian School of Economics before settling permanently in Oslo.

Sofia Mueller-Lundberg, Head of Marketing, Accedo
Sofia joined Accedo, the global video solutions provider, in Janaury 2020, having previously worked in a variety of Marketing roles across B2B technology and consultancy organizations. In her current role, she heads up Accedo’s global Marketing function, with responsibility for the company’s full-funnel Marketing strategy, including branding, content, digital campaigns, and corporate communications. She is currently based out of Munich, Germany.


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